Basic Monthly Website Maintenance Package

Congrats!! You’ve got a WordPress Website! With a simple, flexible publishing engine at it’s core, WordPress is a powerful tool in the hands of anyone who wants incredible SEO (which you NEED, to be found online), online marketing leverage and social media integration! With the WordPress publishing engine, we have just built you a complex, dynamic, data-driven website.  With WordPress, you can truly tailor a blog, informational or e-commerce website to your own design tastes, needs and business goals.  All the blogging tools you need are readily available: Some are packaged with the WordPress software; others are third-party plugins and add-ons created by members of the WordPress user community. With a little research, knowledge, and time spent on your part, you can take your WordPress website to a place that gives your customers and readers an exciting experience that keeps them coming back for more.

To keep your WordPress website or blog secure and properly backed up, there is ongoing maintenance to think about. Is it absolutely necessary? Nah, you could go without it. But you could go without an oil change – or tire rotations or regular tune-ups – in your car every few thousand miles, too.  Dynamic websites like yours can only “coast” for so long. (read more about static vs. dynamic websites)

The question is…should you? Should you ignore your site’s vulnerabilities? Should you cross your fingers and hope for the best? Or should you keep your site – your content, your products, your message – as safe as possible by keeping current on all WordPress, Plugin and Theme upgrades and should you keep, not only your database, but your site files, backed up on a regular basis, scanned for malware?

Our Basic Monthly Website Maintenance Package includes the following:

  • Updating WordPress software and keeping current with all upgrades (one of the best ways to keep your site secure and hack-resistant & free of malware.  Note: One of the biggest contributors to malware attacks is running outdated software. Protect your users and yourself.)
  • Updating all Themes and Plugins
  • Database backups
  • Monthly backup of every site file on your host’s server, in case of an emergency
  • Email correspondence with us to answer maintenance related issues*

* This does not include other, non-maintenance related WordPress questions, but if you bought a website from LuHow Designs, you have unlimited access to our training videos.

Basic Website Maintenance $75/month

Basic E-Commerce Website Package

The purpose of the Basic E-Commerce Website Package is to tell your customers about your business, get found in online searches and sell your goods or services.

A WordPress website design for a small business means that the website is built with software that you can update yourself. It’s the most user-friendly website software available, is inherently Search Engine Optimized and ready for future SEO. It’s what we use for all our client websites as well as our own.

This package covers the majority of the needs for small businesses who sell products or services online, so if you’re unsure what you need, this is likely the one.  The Basic E-Commerce Website Package is perfect if you want your e-commerce site set up and you are comfortable adding your own content and products.  It provides a complete, professional design for your business. Once your new WordPress Website is live you can edit content and products yourself and customize it as much or as little as you wish.

IMPORTANT: There are some very basic updates to the WordPress platform that must be made monthly for the website to remain secure and fully functional. We can show you how to do these yourself or you may hire a web developer to perform them or you may consider our Optional Monthly Website Maintenance Package below.

The Basic E-Commerce Website Package Includes:

Design

  • Website Design & Graphics from a template with some design customizations
  • Custom Homepage with slideshow/product showcase
  • Social Media Icons
  • Facebook Page Header

Website Programming   

  • Integrated Shopping Cart
  • WordPress built on Genesis Framework
  • 5 Website Content Pages
  • Contact Page with Contact Form (Includes optional embedded Google Map)
  • Website Blog
  • Feedburner Setup
  • Spam Protection
  • Tests for Cross Browser/Platform Compatibility
  • Sitemap & Submission to Major Search Engines (Google, Bing)
  • Google Analytics

Marketing Consultation Services   

  • Strategy Planning
  • Implementation of Strategy
  • 24 Hour Access to Training Videos (coming soon)

Basic Informational Website Package Price Total   $2,950.00

 

Available Monthly Add-ons (Optional)

  • Basic Website Maintenance $75/month
  • Product Uploads $5.00 each
  • Yext Powerlistings & Online Review Management
  • Additional Content Pages (you supply the copy) $50 each
  • Email Marketing Set Up $250
  • Custom Website Design & Programming $50/hour (If you think you will need a lot of customization, please consider our “Deluxe” or “Ultra” E-Commerce Package to save you money) Deluxe & Ultra Packages are coming soon.

Domain & Hosting

  • Domain approx. $10/year, registrant of your choice, we can make recommendations
  • Website Hosting approx. $20-$35/month, hosting provider of your choice, we can make recommendations

Social Media Marketing Strategy

If you’re a business owner you have probably heard of Social Media Marketing.  Advertising is now in the consumer’s hands, not yours.  Consumers EVERYWHERE are online searching for products, services and free information.  They are talking about you, your products and other businesses like yours.  They are even posting good and BAD reviews online for the entire internet community to see.  The growing participation and pool of consumers online is not going away anytime soon, perhaps never.  As a business owner you can either choose to be a part of these conversations and “listen in” on the buzz or not.  If you’re looking for new customers and increased revenue, can you really afford NOT to be a part of this conversation?

Social Media Marketing offers you a large variety of ways to put yourself in front of your potential customers and offers you EXPONENTIAL exposure not only to your potential customers but to THEIR networks as well.  How much money do you think that would cost you to reach this many people with a print mailing? A LOT, right?  Social Media, integrated with a good website with lead capture, will also boost your website’s SEO (Search Engine Optimization) to get you found above your competitors.

Social Media Marketing works on behalf of your business and markets your business while you work, even while you sleep!  Good deal.  So where do you start?  Have you been too overwhelmed with knowing where to start so you’ve procrastinated getting it done?  Let us give you a hint, from our experience, it’s likely your competitors are also procrastinating, but not for long.  Get started before they do and you’ll have new customers scrambling in your door.

LuHow Website Design and Development offers online marketing solutions which include Social Media Marketing strategies and implementation.  We can help untangle the confusion about how to use Social Media and help you setup a strategy for using Social Media as an important, influential tool in your overall marketing strategy.  Here are a few questions to help get you started:

  • What are your goals and expectations regarding social media?
  • Will there be frequent personal interaction with your audience, or are you looking for a way to get on social media because you have to and really don’t have the time or interest in actually being involved?
  • What can you do yourself? Will you handle writing your posts and tweets in-house, or will you need everything managed for you?

We can help you with your Social Media Marketing Goals, whether it’s to help you get started or to implement, oversee and measure your strategy to help you get the results you want for your business.

Prices vary and depend on the size of social media presence your company currently has as well as the depth of social media involvement desired.  Don’t have anything set-up yet or you’re not even sure what you need?  We also offer a Social Media Audit.  The Social Media Audit is a one time fee that gives you and your team the tools and strategies needed to succeed in the changing online social landscape of your specific business. You still get to manage your social media in house but you’ll feel confident that you’re doing the “right” things for your business.  Contact us today for a quote.

What is an “Organic” Search Engine Result?

I thought I should clarify my use of the word “organic”, for those of you who may not know. When you conduct a search, say, on Google.com, you’ll see some search results (usually in a yellow or colored box) that are paid advertisements, meaning someone bought ad space to appear as a result when someone googles certain keywords.

I just Googled “best red lipstick” and a sponsored ad from Maybelline appeared. This is a PAID search result, not an ORGANIC one.

Organic search engine results

An organic search result is one that search engine algorithms have determined is the most relevant to the person doing the search, based on their keywords (and their cookies, but that’s a topic for another day) as well as a whole slew of other factors related to the website content, website traffic and social media integration.

There is an ART and a SCIENCE to SEO (search engine optimization).

In other words, the art and science of search engine optimization is crucial to increasing your online footprint and implementing strategic online marketing.  The result of intentionally implementing SEO into your online marketing strategy is a high ranking on consumer searches on Google, Bing and Yahoo, pushing the traffic of internet searchers and consumers to YOUR WEBSITE FIRST. ;-)

If you’re struggling with your business or organization search engine ratings, LuHow Designs can help.  Contact us today, we’d love to assist you with your online marketing needs.

So you need a new website? Where do you start?

As a website designer and developer, I have seen clients go around in circles trying to figure out what they want their website to be, what the purpose of it is, how they want it to look, feel, perform. They lose precious time when they approach their project without thinking it through and mapping it out first.  If you are considering creating a website for the first time or re-designing the one you have, you must know this important truth:

The PURPOSE of your business or organization will determine WHY your website exists and HOW it will help you accomplish your goals.

Determining the purpose of your business or organization, as well as the audience or customer you are targeting, is crucial to driving the strategy (look, feel, function, everything) of your website.  What do you want your website to do that will help you accomplish your business goals?

Once these questions are answered, we try to ask more questions to help decipher our client’s online strategy but ultimately one of the most helpful things our clients end up doing is our suggestion that they spend some time critically exploring the internet on their own and jotting down websites they like and don’t like, whether it’s design or functionality, whether it has to do with their type of business or not. This really helps them to see what’s out there, what the possibilities are for them to pursue and begin imagining what it can look and feel like on their own website.

Perhaps your business goal is to increase your revenue by 20% but there is competition that appears above your business on search engines.  We LOVE the challenge of boosting our clients in search engines so that they organically appear above their competition! And our websites, integrated with social media and email marketing, have the power to do this, if done correctly.

We always have our clients setup their own domain and hosting accounts in their name or their business name and the websites we build for them (complete with cheat sheets and tutorials!) are theirs, they have full ownership and are never obligated or under contract to hire us again if they don’t want to. We have seen TOO many people “lose” their websites, destined to wander the earth separated from the website they thought they owned.

If you are looking to get started with your online marketing strategy, LuHow Designs can help you!  Contact us today for a FREE one hour consultation that, whether or not you hire us for the job, will give you clarity and a place to start accomplishing your business/organization’s goals!

Thanks for Your Support!!

Thank you SO SO much for giving me a “thumbs up” and a positive, supportive comment on YouTube!  If you haven’t yet, please get in there and share whatcha think!  Whether I receive the scholarship to the B-School Modern Marketing Course or not, I am SO looking forward to starting it next month!  I know all of my current and future clients will benefit from this training!  Be prepared to be WOWED! (Uh, not by the video but by the results of my training).  I LOVE to see my clients succeed and cannot wait to apply my training to work for YOU!  This video was such a leap, and out of my comfort zone, but you should know that I will do the same for my clients to see them reach their goals!

E-Commerce website design/development

This is the most amazing jersey display system!  I just redesigned their website!  Check it out: ultramountdisplays.com

First North Platte Real Estate Website with Custom Integrated IDX

Recently, LuHow Web Design/Development launched the first website in North Platte, Nebraska, for a Real Estate company, which included a custom IDX (Internet Data Exchange) solution.  This means that the live feed of properties in the Lincoln County MLS actually comes into the website, thus, is integrated into the website itself, with it’s own URL.  So now, when you do a search for different types of properties for sale or for rent, you actually do the search on the company’s website, which is a service to you and GREAT for the company in terms of capturing leads.  This is the type of thing we are used to seeing at Realtor.com, but that we have not yet seen, locally, incorporated into a website of a Real Estate Agency here in North Platte.

You can check out the custom IDX solution for the Commercial Properties department of Gateway Realty of North Platte, Inc. Real Living, here.

LuHow Web Design/Development of North Platte also recently included a Rate of Return Calculator within the website.  For any investors who are asking, “What Is The Return On My Real Estate Investment?”, use this valuable tool by plugging in purchase price, loan terms, appreciation rate, taxes, expenses and other factors to be considered when you evaluate a real estate investment. Use this calculator to help you determine your potential IRR (internal rate of return) on a property**.

We should also mention that this website is mobile and notebook optimized.  It can be viewed and utilized on all smartphones and digital notebook platforms.

 

**This information may help you analyze your financial needs. It is based on information and assumptions provided by you regarding your goals, expectations and financial situation. The calculations do not infer that the company assumes any fiduciary duties. The calculations provided should not be construed as financial, legal or tax advice. In addition, such information should not be relied upon as the only source of information. This information is supplied from sources we believe to be reliable but we cannot guarantee its accuracy. Hypothetical illustrations may provide historical or current performance information. Past performance does not guarantee nor indicate future results.

Another New Website in North Platte

Check it out, another website redesign that is almost done…..
(I can’t wait to tell you all the cool things it can do, real-estate listings importer, featured listings, image slideshow, site searchability, client-side editing, instant post to facebook and other social media and MORE)
sheribourne.com

 

Sneak Peak

Check it out, a website redesign that is almost done…..
(I can’t wait to tell you all the cool things it can do, client-side editing, time-out sales, google calendar, instant post to facebook and other social media and MORE)

Kandi Mall Shopping Center