What does your website say about YOUR business?

I am not sure what is worse, an ugly website or a website where you can’t find what you’re looking for.  Probably they are equally bad.  The world wide web is chalk full of aesthetic and functional violations.  On the other hand, many small businesses do not even have a website.  More on that later.

So, what does your website say about you?  About your business?  How would you describe your current “web presence”?  How would others describe it?  Is the current description exactly what you want to portray to anyone and everyone who can find you online?  Is your website easy to use and does it fulfill the function or purpose that you want it to?

Many businesses don’t need a fancy elaborate website, but they do need a user-friendly, functional, eye-pleasing and informative destination. If you think about it, would you ever hang an ugly sign on your store or office door?  Put a nasty billboard up for everyone to see?  Why, then, would you settle for an outdated, difficult to navigate website?  Your website can help or hurt your credibility with new potential clientele.

One type of project I take on a lot as a web developer are redesigns.  And a web redesign does not necessarily mean that the current website was poorly designed or built, it just means that it is important to keep up with the times and with the rapidly changing technology.  I even do redesigns for my own clients.  There are so many free and inexpensive tools out there for your website to utilize but if you don’t have the right kind of website, you won’t be able to access much of it, missing valuable time and opportunity to further your business.  And, just like fashion, clothing and home decor, styles change.  I am not saying that you need to keep up with the trendiest web features (in fact, I would probably advise against it) but you do need to make sure that you adopt a timeless, classic look and user-friendly functionality.

Shopping for web design services can be very intimidating, I know.  There are an awful lot of options, expenses and language that is difficult for most people to understand because it is so foreign to them.  If you need help weeding through your small business website needs and options available, please contact me, web consulting is another service I offer at a discounted rate.  I enjoy helping my clients evaluate and strategize so they can discover what they want their web presence to say to the world about their business.  However, if you are even considering hiring me for the redesign of your website, you can consult with me absolutely free!